How does a multidisciplinary creative leader evolve to play at the intersection of emerging technology and the art of storytelling?
I’m a results-driven creative leader and champion of powerful ideas — on a mission to build brands and craft messages that move people, markets, and culture.
The son of an entrepreneurial father and an artist mother,
I grew up in Cerritos, California — at the time, the most diverse city in America — in a household that celebrated both business and creativity. This left-brain/right-brain balance has shaped everything I’ve done since.
After earning my degree in Politics and Spanish Literature from Princeton, I had a brief stint at the White House before realizing my true calling was at the intersection of creativity, technology, and strategy. I began my career in San Francisco during the tail end of the dot-com boom, captivated by the creative possibilities of the early internet. To deepen my craft, I pursued formal design training, earning an MFA from CalArts and post baccalaureate from MCAD.
My journey then took me to London, where I discovered my love for brand building — learning how design could shape not just what brands look like, but what they mean. When I returned to the Bay Area, I sought out roles that fused creativity with strategic rigor, spending formative years at Stone Yamashita, Apple, Moving Brands, and Landor, where I helped lead some of their earliest digital work.
The son of an entrepreneurial father and an artist mother,
I grew up in Cerritos, California — at the time, the most diverse city in America — in a household that celebrated both business and creativity. This left-brain/right-brain balance has shaped everything I’ve done since.
After earning my degree in Politics and Spanish Literature from Princeton, I had a brief stint at the White House before realizing my true calling was at the intersection of creativity, technology, and strategy. I began my career in San Francisco during the tail end of the dot-com boom, captivated by the creative possibilities of the early internet. To deepen my craft, I pursued formal design training, earning an MFA from CalArts and post baccalaureate from MCAD.
My journey then took me to London, where I discovered my love for brand building — learning how design could shape not just what brands look like, but what they mean. When I returned to the Bay Area, I sought out roles that fused creativity with strategic rigor, spending formative years at Stone Yamashita, Apple, Moving Brands, and Landor, where I helped lead some of their earliest digital work.
I spent nearly a decade at Facebook (now Meta), helping build one of the industry’s most ambitious in-house creative organizations — evolving it from The Factory to Creative X and leading a 250-person team responsible for the creative expression of Facebook, Instagram, Messenger, WhatsApp, and Meta.
From there, I moved naturally into Web3 as VP of Creative and Brand Marketing at Circle, where I helped define one of the world’s leading stablecoin companies and launched its first national brand campaign.
Today, I serve as VP of Brand and Creative at AlphaSense, shaping the future of market intelligence through a brand at the frontier of AI that feels credible, confident, and distinctly human.
Across every role, I’ve stayed rooted in the same belief that’s guided me since childhood: creativity is both an art and an engine — and when you design with intelligence and humanity, you can inspire and inform the world. 🚀✨
From there, I moved naturally into Web3 as VP of Creative and Brand Marketing at Circle, where I helped define one of the world’s leading stablecoin companies and launched its first national brand campaign.
Today, I serve as VP of Brand and Creative at AlphaSense, shaping the future of market intelligence through a brand at the frontier of AI that feels credible, confident, and distinctly human.
Across every role, I’ve stayed rooted in the same belief that’s guided me since childhood: creativity is both an art and an engine — and when you design with intelligence and humanity, you can inspire and inform the world. 🚀✨
