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Circle Brand Refresh

At the end of 2023, Circle’s Creative Lab in partnership with Brand New School developed a new visual brand system that showcased our financial technology in an ownable, simple, human, and easily comprehensible way. This was new territory for the company as we evolved the brand from a playful more nascent space into a slightly more articulate, mature expression. See the full case study here.


Circle Creative

VP Creative | Cameron Ewing
Art Direction | Andy Hekimian, Kristine MacAulay
Brand Design | Ale Caire
Executive Producer | Kristin McCarron
Brand Strategy | Hannah Post

Brand New School Credits

Chief Creative Officer | Jonathan Notaro
Creative Directors | Chloë Greene, Jeff Welk
Lead 3D Designer | Jean-Michel Verbeeck
2D/3D Animation Supervisor | Pete Germano
Sr VFX/Post Producer | Valentina Cokonis